Duquesne University
School of Education
Decision Book
This is cool shit
My Approach
The School of Education was looking for a piece that would be handed out to prospective students and their families to show the value of a Duquesne Education major. They wanted something that felt more substantial than a handout or postcard.
Simple Ideas
We chose to present them with a 16-page 8.5×11 book. It focuses on student stories and their community. With this approach, we wanted to focus on the impact that the Duquesne School of Education has on the students rather than solely on the course offerings.
Lasting Impact
Once we decided on this approach we took a look at what we had and needed to obtain it.
We planned and executed a photoshoot to better highlight students
Utilized existing stories to develop a better narrative
Used existing brand language to drive the content, such as “Prepare Here, Impact Anywhere”.
Real Students.
Real Stories
We found students who best represented the School of Education and planned a photoshoot around them. The goal was to create these high-quality images for large spreads throughout the book.
